Media and advertising planning goes through rigorous planning, many times with a large part of the resources being devoted to marketing. The traditional media buying campaign is always made obscure by obscure buyers and bidding algorithms, which the media and publishing companies cannot afford. This is where automated media buying comes into the picture making the process transparent to the media with direct tracking, to the media companies to achieve the desired outcome. Mobavenue, a mobile technology company, offers AI-powered software solutions, particularly in the field of mobile applications, which enhance user interaction with targeted advertising. Analytics Insight shared an exclusive interview with Palash Gaur, Co-Founder and Vice President, Mobavenue Media Private Limited.
Please tell us about the company, its specialization, and the services offered by your company.
Mobavenue Media is a growth and technology platform dedicated to empowering brands, agencies and media publishers with Mobile First Solutions to drive growth, engagement, and monetization. We help brands with acquisitions, retargeting, growth management and monetization in India, SEA, LATAM, Europe and Australia.
What are the mission and goals for which the company was founded? In short, tell us about your journey since the establishment of the company.
We provide a valuable user experience by creating authentic connections and driving brand performance. Since our inception, Mobavenue has partnered with more than 150 direct brands in various regions and industries. The company provides modern and futuristic media solutions to more than 150 brands and direct partners. We have footholds in 9 locations around the world – Delhi, Mumbai, Bengaluru, Singapore, Jakarta, Kuala Lumpur, Dubai, Sydney and London.
During these five years, the company has achieved major specialization in AdTech Solutions, Mobile App Advertising, Performance Marketing, Media Purchasing, App Promotion, Affiliate Marketing, Performance Marketing, Publisher Monetization Solutions and User Acquisition.
Please let us know what products/services/solutions you offer to your customers and how they benefit from them.
Mobavenue’s in-house platforms improve end-business goals and growth vectors using predictive procurement and provisioning, driving performance, and achieving desired goals. Our strength lies in branding solutions and growth strategies for different clients with a strong foothold in audience segmentation and driving successful campaigns.
We’ve helped businesses across industries such as banks and non-bank financial firms, fintech, D2C brands, retailers, financial services, fashion, e-commerce, online gaming and OTT platforms increase return on investment (ROI), lower costs, and improve efficiency. .
What advantage does your company have over other players in the industry?
Our AI audience segmentation includes user-specific behavior and user acquisition with precise targeting. Also, our strategies help achieve potential KPI goals.
The emergence of automated advertising has hampered brand integrity through digital advertising. Inappropriate ad placements create a bad user experience, which also results in lost profits. Mobavenue, with its built-in fraud partners, ensures brand and fraud integrity. We protect brand and fraud safety with our internal DSP. We place ads only with relevant content, using highly relevant contextual ads.
How do you see the company and the industry in the next future?
Mobavenue continues to strive while driving growth and performance for brands and customers. We see Adtech as an ever-growing industry as the world adapts to a mobile-first approach.
The subsequent exclusive interview with Palash Gaur, Co-Founder and Vice President, Mobavenue Media Private Limited debuted.
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