- The association will build on vacant land in the Vegas City area.
- StadioPlus, for its part, will serve as a guide for collaboration.
It was reported that Primera Division, or leaguefrom Spanish football, with the digital art platform StadioPlus to enter the decentralization metaverse. As part of the collaboration, the association will build on vacant land in the Vegas City area. The digital party city is part of the virtual reality platform.
Recent reports have indicated that the move is an attempt to attract members of Generation Z, who are very active in the Metaverse. Those born between 1997 and 2012 may gain a greater appreciation for Spanish football after seeing the league advance in Vegas City, an area in the Decentraland.
A unique experience for the fans
Stephen Ibbotson, Head of Franchises and Licensing at La Liga, discussed the matter. He said that in order to provide the best possible experience for viewers. On and off the field, the organization searched for ways to innovate and outsmart rival leagues.
Stephen further added:
“This license agreement will allow us to reach a new and important audience, such as the Decentraland audience.”
StadioPlus, for its part, will serve as a guide for collaboration. It also holds the Metaverse Commercial Use License for La Liga’s Intellectual and Industrial Property.
It is worth noting that FC Barcelona and Real Madrid. The two most successful football clubs in Spain, both jumped on board. A combined trademark application for “Metaverse” was filed a month ago by the two arch contenders. This allows them to provide items such as virtual reality games and cryptocurrency management tools to their loyal followers.
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