- The Video Music Awards included both online and virtual performances.
- This is the award’s first year, and it has nominations for six different works.
A new subcategory from the MTV Video Music Awards (VMAs) in 2022. “Best Metaverse Performance” is a category open to artists vying for recognition. The concert was first held in 1984 to honor excellence in the music video industry. Many famous musicians have won video music awards before, including MadonnaAnd the Nirvanaand Kanye West.
Video of the Year, Artist of the Year, and Song of the Year are all typical award categories, but this year they have a Web3 cycle. The Video Music Awards included online and virtual performances for the first time ever.
The popularity of the Metaverse is on the rise
This is the award’s first year, and it has nominations for six different works. Some examples include Ariana Grande’s “Rift Tour” (Fortnite), Blackpink’s “The Virtual” (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), and Justin Bieber’s (Wave) , and “Twenty” experience the concert of one of the pilots” (Roblox).
On August 12, the award presentation revealed the first-ever Metaverse experience, as well as a new category of awards. The VMA Experience, created by Paramount Game Studios and accessible in the Roblox metaverse through September 3, was published last week.
Roblox is a popular virtual world that often hosts concerts, festivals, and other popular culture activities. Two works have been nominated from the platform this year. Insomniac, the leading organizer of electronic dance music festivals, teamed up with it last year to host simulation events in Beyond.
After five years of declining VMA views, this year’s metaverse category was introduced. MTV’s decision to incorporate virtual performance may help maintain its relevance as the metaverse grows and attract younger listeners.
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