Sports brand Puma enters the Metaverse and NFTs

  • NitroPasses may be “mined” for NFTs associated with items from the real world.
  • Nike, Puma’s biggest competitor, has made about $185 million in merchandise NFTs.

One of the most famous sports brands in the world, pumapresented its first metaverse experience, “Black Station,” on September 7 at New York Fashion Week.

The company said in a news release that Black Station will be a “dynamic destination to visit,” allowing Puma customers to participate in an immersive and stimulating way while experiencing the brand’s NFTs, which focus on sports equipment.

A new portal for digital exploration

PUMA Brand Head, Adam PetrickTwenty years ago, Black Station was the home of PUMA, explaining that the company has revived the site to honor its dedication to innovation by showcasing its latest designs.

Adam further stated:

“Because of the boundaries we push from product design and from a digital standpoint, we found it fitting to bring back the Black Station as a new portal for digital exploration across fashion, sports performance, our heritage classics and innovation.”

The site welcomes visitors with a hyper-realistic digital lobby including three separate portals through which they can explore the never-before-seen limited edition footwear. NitroPasses may be “mined” for NFTs associated with real-world items and redeemed at the conclusion of the NYC Futrograde trade fair.

According to Heiko Desens, Global Creative Director and Head of Innovation at Puma, the advantages of the metaverse allowed the Puma design team to break free from traditional constraints and produce groundbreaking new concepts that were just as stunning as the end items themselves.

Despite the metaverse’s potential for scientific advancement, it’s worth noting that Puma’s biggest competitor, Nike, has made about $185 million in merchandise NFTs. Here, the door is open to a whole new market.

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Nike makes a staggering $185 million in sales from NFT

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