- The program is an extension of the existing Starbucks Rewards program.
- Customers can purchase limited-edition NFT stamps from the company.
ribbed he is Ethereum The expansion network that Starbucks will use to deliver NFT rewards to its customers. In exchange for NFTs, users can access premium features and content including exclusive merchandise and exclusive event tickets.
The Starbucks Odyssey initiative to be launched later this year will provide a way for US consumers and employees to collect, display and exchange digital stamps, as well as receive digital stamps as rewards. NFTs, or blockchain tokens, that represent the ownership of digital items and artwork for each stamp will be minted.
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The program is being marketed as an expansion of the existing Starbucks Rewards program. Furthermore, it will allow consumers to collect “flight stamp” NFTs. By completing tasks and playing interactive games via the Coffee Series app.
In order to “claim an ownership stake in their loyalty to Starbucks,” the company says, customers can purchase limited-edition NFT stamps from the company using a credit card instead of cryptocurrency. Stamp owners will be able to buy and sell their collectibles. This can be done on a secondary market via the Starbucks Odyssey online app.
As NFTs increase the user level of the Odyssey app and unlock benefits such as virtual drink mixing workshops, special products, admission to special events, and even a trip to a Starbucks coffee farm in Costa Rica, there will be incentives for users to collect these stamps. The company said it will donate a percentage of proceeds from the sale of NFTs to charitable organizations.
Transactions on Polygon, the Ethereum side chain, can be processed more quickly, cheaply and efficiently than on the Ethereum mainnet. Companies like Coca-Cola and Reddit have launched NFTs on Polygon. Furthermore, Disney selected Polygon for its Web3 acceleration program last summer, which shows the platform’s popularity among brand partners.
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